LE JOURNAL underwent a visionary repositioning to deepen its presence within the world of investigative media and narrative storytelling. A full visual redesign — featuring sharp, editorial typography, a moody and minimalist color palette, and cinematic art direction — elevated the platform while preserving its essence of curiosity, depth, and critical inquiry.

The brand communication strategy focused on expressing a compelling, intelligent voice rooted in observation, analysis, and intrigue. Both visual and editorial language were reimagined to reflect a media brand built around storytelling, cultural relevance, and intellectual engagement.