Breaking Down Every Barrier Between Americans and the Care They Need
Year
2023-2024
Services
Full-Service Dental Care Network
Industry
Dental Care
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At this scale, the challenge is not awareness. It is conversion. Every day, millions of Americans land on the Aspen Dental platform in different emotional states — in pain, in denial, in financial anxiety, or simply overdue — and the digital experience must meet every single one of them where they are.Fear and hesitation not addressed early enough — For the significant portion of Aspen Dental's audience who has avoided the dentist for years, the site's first job is not to showcase services. It is to remove judgment, communicate welcome, and make the first appointment feel safe to book.Financing options buried in the conversion journey — With a 99% approval rate for third-party financing and flexible payment plans, Aspen Dental has one of the most powerful financial accessibility arguments in American healthcare. This was not being leveraged at the earliest, highest-anxiety moments of the patient journey.1,100 locations without a localized search experience — Finding the nearest Aspen Dental office, checking its hours, and booking a same-day appointment should feel effortless. At this scale, local discovery and conversion needed to be as seamless as the national brand promise.Practice Ownership Program underserved digitally — For dentists considering ownership, the POP represents a life-changing opportunity. This B2B audience — a critical growth driver for Aspen Dental's expansion — needed a dedicated digital journey separate from the patient experience.
We built the entry experience around radical welcome — "You're welcome here, no matter how long it's been" placed front and center, because for a network whose mission is breaking down barriers, the most powerful conversion argument is the absence of judgment. We brought financing to the front of the journey — the 99% approval rate, 3-step application, and flexible payment options positioned at the first moment of hesitation, not buried in the checkout, turning financial anxiety from a barrier into a reason to book. We built a localized discovery and booking engine — a location finder that surfaces the nearest office, its hours, its services, and a direct same-day appointment booking path in seconds, for every one of Aspen Dental's 1,100+ locations across 45 states. We gave the Smile Preview tool its own conversion moment — letting patients visualize their results before their first visit, reducing the fear of the unknown that keeps millions of Americans from ever making the call. Finally, we created a dedicated Practice Ownership Program journey — a separate digital experience for dentists considering ownership, communicating the POP's structured pathway, mentorship, and financial opportunity with the same clarity and warmth as the patient-facing brand.
1,100+ locations across 45 states — each with a localized discovery and booking experience that converts every local search into a same-day appointment.35,000 patients seen every day — a volume that demands a digital infrastructure capable of handling every patient type, concern, and emotional state without friction.99% financing approval rate — now the platform's most prominent financial accessibility argument, positioned at the earliest moment of hesitation in the patient journey.Smile Preview tool — an innovative patient confidence builder that lets Americans visualize their results before their first visit, removing the fear that keeps dental deserts populated.Practice Ownership Program — a dedicated digital journey for dentists considering ownership, turning Aspen Dental's expansion engine into a compelling, human-centered career narrative.
Leadership Team, Aspen Dental
