The Gastronomic Soul of a Palace Hotel
Year
2023-2024
Services
Palace Hotel
Industry
Luxury Hospitality
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When the product is this extraordinary, the digital experience carries an equally extraordinary responsibility.Four concepts, one digital space — Plénitude (three-Michelin-star gastronomic), Hakuba (two-Michelin-star Japanese), Le Tout-Paris (one-Michelin-star brasserie and bar), and Le Jardin (rooftop seasonal oasis) are four entirely different worlds. A visitor arriving to book dinner should immediately understand which world they are entering — and why.The artisans invisible online — Chef Arnaud Donckele, Pastry Chef Maxime Frédéric, and Sommelier Emmanuel Cadieu are among the most celebrated culinary figures in France. Their faces, philosophies, and stories were not positioned as the primary emotional anchors of the restaurant discovery experience.Reservation friction in a high-expectation context — A guest considering a three-Michelin-star dinner does not tolerate confusion. Every step from discovery to confirmed booking must feel as considered and seamless as the meal itself.Seasonal content without a publishing architecture — Le Jardin opens seasonally, weather permitting. Menus evolve with nature. Moments are fleeting. The site needed a content infrastructure capable of communicating the living, breathing calendar of a palace hotel's gastronomic world.
We architected the experience around four distinct narrative worlds — each restaurant given its own visual identity, atmosphere, and story within the Cheval Blanc universe, so every visitor immediately understands which table they are being invited to and why it is singular. We placed the artisans at the center of the experience — Arnaud Donckele's three-star philosophy, Maxime Frédéric's pastry mastery, and the art of wine at Cheval Blanc positioned as the emotional soul of the gastronomic offering, because at this level, the chef is the destination. We engineered a frictionless reservation journey — opening hours, seasonal schedules, and booking access presented with the precision and elegance that a guest expecting a three-Michelin-star experience demands from the very first digital touchpoint. We built a living seasonal content architecture — Le Jardin's weather-dependent openings, evolving menus, and private event possibilities communicated in real time, keeping the experience as dynamic online as it is in person. Finally, the Carte Blanche in-room dining experience presented as a world of its own — an unparalleled gastronomic escapade set against the backdrop of a private winter garden, available to every guest of the Maison.
Three Michelin stars for Plénitude, two for Hakuba, one for Le Tout-Paris — the most decorated multi-restaurant offering in any Paris palace hotel, now presented with the digital clarity each distinction deserves.Four distinct restaurant identities — each with its own visual world, narrative, and booking path, letting every type of guest find their experience without confusion.Arnaud Donckele, Maxime Frédéric, and the Cheval Blanc sommelier team — positioned as the gastronomic soul of the experience, turning chef profiles into the most powerful conversion argument on the site.A living seasonal architecture — Le Jardin, evolving menus, and private event possibilities communicated in real time, keeping the digital experience as alive as the Maison itself.The newsletter — a curated invitation to what's next at Cheval Blanc Paris, building a community of guests who return not just for a room but for a world.
Direction, Cheval Blanc Paris
