Europe's Premium Sports Nutrition Reference
Year
2025
Services
Sport
Industry
B2C Supplements
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ESN had a solid product range and a loyal customer base, but their digital presence wasn't fully capturing the market's potential.Complex product range — Dozens of references across proteins, creatine, performance, essential nutrients, bars and snacks — risking losing visitors before they find the right product.Lack of goal-based guidance — Visitors with no supplement knowledge had no clear path to identify products matching their specific needs (muscle gain, weight loss, endurance, recovery).Conversion and retention to optimize — Without a referral program, engaging newsletter, or well-integrated promotional mechanics, customer lifetime value remained below its potential.
Goal-based navigation — Clear entry points by objective (Build Muscle, Lose Weight, Endurance, Live Healthy) alongside product categories, helping every visitor find their solution in seconds. Bestsellers and new arrivals — Dedicated sections to capture attention and reassure visitors through collective social proof. Trustpilot integration — 124,000+ reviews and an Excellent 4.5 rating placed at the heart of the purchase journey to accelerate buying decisions. Promotions and loyalty mechanics — Promo codes, countdown timers, a referral program ($15 offered per referred friend), and a newsletter with -15% at signup to maximize acquisition and retention.
124,000+ customer reviews with an Excellent rating on Trustpilot.Multinational e-commerce presence across Europe with a localized experience per market.50+ product references covering all sports needs — proteins, creatine, performance, essential nutrients, bars and snacks.Active referral program generating a continuous flow of new customers via word-of-mouth.High-converting newsletter with weekly exclusive offers, promo codes and expert tips driving community engagement and loyalty.
Nicolas LOTHER
Chief product officer
