The Midwest's Premier Commercial Construction Partner
Year
2023-2024
Services
Construction
Industry
General Contracting
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Legacy credibility not translating digitally — 81 years of construction experience, 1,000+ completed projects, and an exceptional safety record were not being leveraged as the powerful conversion tools they deserve to be.Complex multi-market offering with no guided path — Serving Education, Municipality, Public Safety, Healthcare, Offices, Multi-Family, and Faith-Based markets across three service lines (General Contracting, Design & Build, Construction Management) without clear entry points for each prospect type.Social proof underutilized — Strong client testimonials from the Department of the Navy, American Red Cross, Penske, and local school districts were scattered and not positioned at the heart of the lead generation journey.No clear lead conversion funnel — A construction firm serving B2B clients needs a frictionless path from project discovery to consultation request — a gap that was costing Hankins qualified leads every day.
We rebuilt the experience around market-based guided navigation — clear entry points by sector: Education, Healthcare, Public Safety, Municipality, Multi-Family, and Faith-Based — letting every prospective client instantly find the projects, services, and expertise most relevant to their industry. We placed legacy and safety front and center — 81 years in business, 1,000+ completed projects, and a .86 EMR safety rating positioned as Hankins' three strongest trust signals, because in commercial construction, track record and safety are everything. We transformed the project portfolio into the primary conversion tool — a structured gallery organized by market, turning decades of completed work into a continuously growing pipeline of new contracts. We brought client testimonials to the core of the journey — endorsements from the Department of the Navy, American Red Cross, Penske Truck Leasing, and school districts placed at every key decision point to reinforce credibility where it matters most. Finally, a streamlined B2B lead funnel with dedicated subcontractor and career pathways turns the Hankins website into a true business development engine — not just a digital brochure.
81 years of Midwest construction expertise — now reflected in a digital presence that commands the trust the brand has earned since 1945.1,000+ completed projects across 7 commercial markets — organized into a structured portfolio that converts browsers into buyers..86 EMR safety rating — one of the construction industry's strongest trust signals, now front and center on every key page.Testimonials from the Department of the Navy, American Red Cross, Penske, and leading school districts — unified into a seamless social proof experience across the site.Active presence on Facebook, Instagram, and LinkedIn — supported by a content strategy that drives continuous regional discovery and partner engagement across the Midwest.
Hankins Construction Leadership Team, Hankins Construction Co.
