The UK's #1 Property Portal — Where Every Home Journey Begins
Year
2024-2025
Services
Property Search
Industry
Real Estate
Share
Scale at this level creates its own complexity. Rightmove serves buyers, renters, sellers, landlords, estate agents, and developers simultaneously — each with fundamentally different needs, timelines, and emotional states.A multi-audience platform without clearly distinct journeys — A first-time buyer emotionally navigating their first purchase and an estate agent managing 200 listings have nothing in common. Yet both arrive at the same homepage with the same entry experience, creating unnecessary friction for each.Market intelligence underutilized as a retention tool — Rightmove produces the UK's most authoritative house price data, monthly indices, and regional market analysis. This content — a genuine reason to return to the platform daily — was not being leveraged as a conversion and retention engine across agent and consumer audiences.AI and conversational search not yet at the center — With a conversational search tool developed in collaboration with Google Cloud and plans for ChatGPT integration, Rightmove had built the future. The digital experience needed to make that future feel accessible, intuitive, and compelling for every type of user.Estate agent value proposition undersold — With 35% of independent agents on the top-tier Optimiser Edge package and more than half purchasing beyond their base package, Rightmove's B2B value proposition — the most powerful audience, the most direct traffic, the most actionable data — deserved a dedicated, compelling digital narrative.
We rebuilt the platform around clearly distinct audience journeys — Buy, Rent, Sell, and Find an Agent each with their own entry experience, content architecture, and conversion path, so every user type feels immediately understood and directed. We positioned Rightmove's market intelligence as a daily return driver — the House Price Index, regional data, and monthly market insights built into the consumer and agent experience as the most authoritative, most actionable property data in the UK. We brought AI-powered conversational search to the front of the experience — making the Google Cloud-developed tool and ChatGPT integration feel natural, accessible, and genuinely useful for buyers who don't yet know the exact address they're looking for. We built a dedicated estate agent value architecture — the Optimiser Edge proposition, ARPA growth data, and direct traffic dominance presented as the clearest business case in UK property marketing. Finally, the Online Agent Valuation tool — Rightmove's fastest-growing product launch — repositioned as the primary seller acquisition engine, converting homeowners into active sellers before they ever contact an agent.
16.8 billion minutes on platform annually — the most engaged property audience in the UK, now served by a digital experience designed to deepen that engagement at every touchpoint.85% direct and organic traffic — a platform so trusted that most users bypass search engines entirely, a dominance now reinforced by an experience that rewards every return visit.£425.1M in 2025 revenue with 8–10% growth forecast for 2026 — a commercial trajectory supported by a digital architecture that makes upgrading packages and adding features the natural next step for every agent on the platform.Stock at an 11-year high — a market moment requiring a search and discovery experience sophisticated enough to help buyers navigate unprecedented choice with confidence.AI-powered conversational search — the future of property discovery, built in collaboration with Google Cloud and positioned for ChatGPT integration, now front and center in the Rightmove experience.
Johan Svanstrom,
CEO, Rightmove
