Building for a Better Society
Year
2024-2025
Services
Development & Project Management
Industry
Construction
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Massive scope, unclear entry points — With services spanning construction, commercial development, prefabrication, BIM analytics, lean construction, program management, and advanced technology — across aviation, healthcare, education, infrastructure, government, multi-family, and more — a first-time visitor had no guided path to find what was relevant to them.Sustainability leadership not visible enough — Skanska's commitment to green construction, net-zero by 2045, ISO certifications, and Living Building Challenge projects represents a major competitive differentiator — yet this story was not positioned as a primary conversion argument across all key pages.Talent acquisition underserved digitally — As one of the world's largest construction employers, Skanska's career section needed to function as a true recruitment engine — showcasing culture, military pathways, internship programs, and inclusion initiatives as powerfully as the projects themselves.Project portfolio not driving business development — Skanska's extraordinary portfolio — from LaGuardia Airport Terminal B to the Moynihan Train Hall and the Empire State Building renovation — deserved to be the centerpiece of every client conversation, not a secondary navigation item.
We rebuilt the experience around sector-based guided navigation — clear entry points by market: Aviation, Healthcare, Education, Infrastructure, Government, Commercial Buildings, and Data Centers — letting every prospective client instantly find the projects, capabilities, and teams most relevant to their sector. We placed sustainability front and center — Skanska's net-zero 2045 commitment, ISO certifications, and landmark green projects positioned as the brand's most powerful differentiator on every key page. We transformed the project portfolio into the primary conversion tool — a structured, filterable gallery turning landmark achievements like LaGuardia Airport, Moynihan Train Hall, and the Empire State Building renovation into a continuously growing pipeline of new partnerships. We rebuilt talent acquisition as a brand pillar — culture storytelling, military pathways, internship experiences, and inclusion initiatives positioned to make Skanska the employer of choice in construction. Finally, we repositioned Constructive Thinking as a thought leadership engine — demonstrating Skanska's expertise in AI, mass timber, sustainable infrastructure, and mental health in construction to every client, partner, and recruit who visits the site.
One of the world's leading construction groups — with a digital presence that finally communicates the scale, expertise, and purpose behind every project.Landmark US projects — LaGuardia Airport Terminal B, Moynihan Train Hall, Empire State Building renovation, Bank of America Tower — now organized into a portfolio that drives business development across all sectors.Net-zero 2045 commitment and ISO 45001 / ISO 14001 certifications — positioned as the brand's strongest differentiator for sustainability-focused clients in every market.A talent acquisition platform built for scale — reaching military veterans, recent graduates, and seasoned professionals across the US with a career experience that reflects Skanska's culture of inclusion and growth.A thought leadership engine — "Constructive Thinking" driving continuous organic discovery, reinforcing expertise, and keeping Skanska top of mind for clients, partners, and future employees alike.
Richard Kennedy,
CEO, Skanska USA
