France's #1 Medical Office Rental Network
Year
2023-2024
Services
Rentals
Industry
B2B healthcare
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Via Sana needed to structure a complex offering that included full-time, part-time, and hourly rental plans across more than 60 locations in 5 cities, without overwhelming visitors during the conversion journey. The platform also had to speak to two completely different audiences - healthcare professionals looking for medical office space and property owners wanting to entrust their locations to the network - while keeping the messaging clear and consistent. In a highly trust-driven industry like healthcare, the digital experience had to immediately communicate professionalism and credibility. The project also needed to be built for scale, with a CMS capable of adding new centers, cities, and specialties without relying on developers. Finally, Via Sana lacked any real local SEO presence, making the brand virtually invisible on high-intent searches such as “medical office rental Paris 11th” or “physiotherapy office Lyon.”
Conversion-first architecture with segmented user journeys (Medical / Paramedical / Landlords), enabling visitors to find their path in under 3 clicks. Dynamic multi-center directory with filters by city, district, and specialty, where each location has a CMS-driven dedicated page. Strong social proof and storytelling through video testimonials, practitioner portraits, integrated reviews, and high-quality space imagery to build trust before booking.
Structured local SEO with specialty × city pages (e.g., Physiotherapist Paris 11th), semantic markup using schema.org LocalBusiness, and automated internal linking. Editorial blog and resources targeting practitioners with high-intent content (legal status, income, benefits of private practice) .
capture users in the consideration phase. Mobile-first design with a premium visual system, subtle scroll animations, and contextual CTAs optimized to drive cabinet visit requests.
The results of this design and development initiative are significant: more than 60 medical centers have been launched across France, from Paris to Marseille, alongside a growing network of over 550 active healthcare professionals. The platform is now positioned as France’s leading medical office rental network, supported by a strong community dynamic through events, gatherings, and multidisciplinary spaces. The content architecture and SEO strategy cover the full practitioner journey, while the custom-built CMS enables complete autonomy, allowing new centers to be added in under 15 minutes without any developer intervention.
Louis FOSSE
Co-Founder VIA SANA
